Speaker 2018

Prof. Dr. Roland Bässler

Prof. Dr. Roland Bässler completed his studies and habilitation at the University of Vienna. Afterwards he had the teaching permission for the scientific subjects “recreational sociology with special emphasis on the sociology of sport” and “Empirical Social Research”.

Roland Bässler also is pursuing an activity in research and consulting in the fields of leisure and tourism (sport / cultural tourism, eg analysis of the economic and social effects of sports and cultural events).

Furthermore, Bässler is head of the Center for Economic Psychology, Social and Leisure Economics at the Department of Economics and Health at the Donau University Krems.

Prof. Dr. Roland Bässler is teaching at the Donau University Krems, the University of Vienna and the University of Salzburg.

Raphael Brinkert

Raphael Brinkert is the founder of BrinkertMetzelder, an agency for Social Campaigning & Sustainable Marketing. The start in Dusseldorf is scheduled for October 3, 2018.

In addition, Brinkert is Germany’s most highly-acclaimed sports marketer, partner of Jung von Matt AG, founder of Jung von Matt / Sports (Europe’s most creative sports marketing agency 2018), member of the executive board of ‘Gesamtverband Kommunikationsagenturen’ GWA and lecturer at the International School of Management (ISM).

From 2011-2013, he was Managing Director Jung von Matt/Fleet. During this time he looked after customers such as GE, Sixt and Zalando. From 2000 to 2010 he worked for Scholz & Friends, most recently as the founding director of Scholz & Friends NRW.

His work, or work in which he was essentially involved, have won over 300 prizes in all relevant competitions, like creative, efficiency, digital and sponsoring. The Handelsblatt, for which he wrote as a columnist from 2014-2016, named him one of the top 25 young talent managers in Germany in 2007. In 2017, the Online Marketing Rockstars named him one of Germany’s Top 20 Online Marketeers.

Christian Klaue

Christian Klaue has been Director of Communications, Marketing and International Affairs at DOSB since April 2018. The 43-year-old, born in Wernigerode / Harz, was previously an IOC spokesman for German-speaking countries for two and a half years and worked from November 2009 to August 2015 as Head of Media and Public Relations for the DOSB. 2010 in Vancouver, 2012 in London and 2014 in Sochi, he was spokesman for the German Olympic team.

Before joining the DOSB, he worked as a journalist for the Sport Information Service (SID) from autumn 2004 to October 2009, as a volunteer from October 2004 to the end of 2005, then as an editor. From the Berlin SID office, Christian Klaue supervised the fields of athletics and sports policy. Among other things, he reported on the Olympic Games Turin 2006 and Beijing 2008, various athletics World and European Championships and numerous sports policy congresses and events.

He has a degree in sports science with a focus on media and communication from the German Sport University Cologne and was from summer 2001 to autumn 2004 part of the communication and event team of TSV Bayer 04 Leverkusen, amoung others as spokesman for the athletics department. In addition, he worked from summer 2001 to autumn 2004 for Leichtathletik.de, the Internet service of the German Athletics Federation, and reported on national and international championships and sports festivals, including the European Championships 2002 in Munich and the 2003 World Cup in Paris.

From 1995 to 1997 Christian Klaue traveled the world with the culture and education program Up With People, first as a participant, then as a clerk for one year. He gained his first journalistic experience after graduation from 1993 to 1995 as a permanent freelancer for the Wernigeröder Zeitung, the Harzer Volksstimme and the dpa.

Theme of presentation:

Discussion: Values of sport, from the perspective of athletes, clubs and associations and marketers

Silke Kassner

Silke Kassner is an athlete in canoeing and whitewater racing, where she became vice-world champion. Since 2010 she has been a member of the DOSB athlete commission and a member of the supervisory board of the National Anti-Doping Agency as representative of the athletes as well as deputy chairwoman since 2010. She is also a founding member of the athlete Germany e.V. and member of the board. After completing her studies at the Cologne Technical University, Silke Kassner completed her master in sports management at the Université de Poitiers / France. Professionally, she held various positions. She was Managing Director of the Athletes’ Commission at DOSB, Senior Partner Manager at Deutsche Sport Marketing in the Olympia Marketing and worked in Business Development at Cognos AG / Lunex University. Today she is working in Business Development at Macromedia / Macromedia Academy.

Theme of presentation:

Value of an independent lobby

Abstract:

Self-determination, integrity of sports & sports governance: Time for athletes to take destiny into their own hands

During the past four years German Athletes were facing the Russian doping scandal, corruption affairs in sport organisations and the half-full audience during the Rio and the Pyoengchang Games. The credibility of sports is severely damaged and athletes lost confidence in the international sport system. They see that the public is turning back from the organised sport and the Olympic movement. That all, is a distracting from competition and the actual reason why athletes do highly motivated their sports. But athletes believe in the unifying power of sports and the core values of it – solidarity and friendship, excellance and clean competition. This is why athletes no longer want to accept the current development and – no longer – want to be a fig leaf in a statute or a insignificant minority in a board. They want to play – as the central stakeholder in sports – the role they deserve, based on democratic principles. Today athletes are on the strive to strengthen their voice, to take responsiblity for the future of their sports and to fight for their rights in an international sport system embossed by politics and money.

Dr. Konstantin von Notz (MdB, Grüne)

Dr. Konstantin von Notz has been a member of the German Bundestag since 2009. As Deputy Group Chairman and Chairman of Working Group III of the Bundestag faction of Alliance 90/The Greens, he coordinates inter alia the internal, legal, consumer, refugee, religion, sports and net policies of the Group.

 Digital Transformation of major sporting events between value creation and appreciation.

Abstract:

Work in sports clubs and the organization of major sporting events are already largely digitized today. This offers numerous advantages and conveniences, for example for the visitors, from the convenient ordering of tickets and their individual selection on the home computer via the app-based orientation on site to digital information about the respective players and their individual strengths and weaknesses.

The communication and membership management of sports clubs today is mostly digital. This results in completely new possibilities for networking and comparison with regard to sporting achievements. At the same time, as digitization progresses, there are risks for individual self-determination, both for visitors to major sporting events and for sportspeople.

Has the glass athlete long been a reality and is the glass visitor to major sporting events the next victim of a new sports policy based solely on control and monetization? Does sport make use of the new possibilities of digitization to better integrate visitors into the value chain, or outweigh the benefits to fans who generally have nothing to do with debt and who have new, digital information and participation opportunities?

Last but not least, is the progressing digitization overstretching the small sports club, which suddenly finds itself confronted with the General Data Protection Regulation, or is it also creating new opportunities here, for example gaining members of often outdated clubs through E-Sport and Co.?

Boris Schmidt

Boris Schmidt was born in 1962 in Hamburg. After completing his general university entrance qualification in 1982, he completed his civil service at TSG Bergedorf and studied sports and education at the German Sport University in Cologne from 1984 to 1987. with a focus on sports management / sports economics.

Prof. Dr. Wei Wei

Prof. Dr. Wei Wei achieved his Ph.d from Sichuan University. He was a postdoctoral fellow on School of Communication, Florida State University from 2013-2014. He was also a visiting professor on Institute for Culture and Society in Western Sydney University in 2017.

Currently Prof. Wei Wei is the director of Center for International Sport Communication and Diplomacy Studies of Beijing Foreign Studies University. He is also an editor, member of the editorial board and reviewer of 8 academic journals.

Prof. Wei Wei published 7 monographs on sport culture and media and over 50 papers and book chapters worldwide. He used to be a sports journalist, editor and play-by-play commentator for a sports TV channel for over 10 years.

Theme of his presentation:

The Power Game between New and Old Media — The Wind Vane of China’s Sports Media Market

Abstract:

This presentation takes sports media as an example for the development of China’s sports industry, trying to discuss the relationship between sports, sports industry, sports media, society and culture. In the past 20 years, ESPN has adopted a way of cooperating with local media to help support the establishment of dozens of local TV sports media, and has become the only foreign media to enter the Chinese media market.

However, CCTV sports used policy monopoly and forced more than 50 local TV sports media to close down. In the meantime, the establishment of CSPN has tried to influence the unchanging sports media market, but the results were minimal. At present, there is only CCTV sports media impact in China, Beijing, Shanghai and Guangdong TV Sports can barely maintain their operations.

In recent years the strong intervention of new media has changed the media market. At present, all-new sports media is born several times a day in China. Currently, Tencent Sports, Suning Sports, Ali Sports and Wanda Sports have developed a different business model. Tencent Sports (i.e. Wechat) has nearly one billion active user taking the E-sports industry as the leader, and trying to create an alternative media empire through sports brokerage and capital operation.

They had top football IPs such as China Super Football League, Deutsche Bundesliga, English Premier League, La Liga, Serie A and Ligue 1. Wanda Sports has acquired a number of multinational sports media companies like Swiss Infront by acquisitions and mergers, and actively participate in major sports media groups. Ali Sports has recently completed a strategic partnership with Suning which owns Taobao, the world’s largest single E-commerce platform, and entered the Olympic TOP program in 2017.

2018 to 2022, the East Asia region will host the PyeongChang Winter Olympics, the Tokyo Summer Olympics and the Beijing Winter Olympics. Document No. 46 will target ￥3 trillion (about € 23 billion) in 2020 for sports industry and 5 trillion (about € 38 billion) in 2025.

China will actively bid for the 2030 (or 2034) FIFA World Cup. Chengdu has proposed plans to bid for the 2032 Summer Olympiad. In this mighty sports boom, sports media will also play a special role, becoming the engine that guides the market development, the lever of sports investment and financing, and the driving force for sports fans.

Alex Gang

Alex Gang is a first-year PhD student in the Sport Management program at Indiana University.

Gang’s research interest centers on sport-for-development, in which he aims to utilize the concept of social capital to understand sport as a hook that rouses positive societal outcomes. In addition to sport-for-development, Gang’s other primary academic area of interest is in the management of professional sport, which, to a great extent, reflects his personal experience as a soccer player in different countries and organizations.

Gang earned his bachelor’s degree in political science with summa cum laude and honors in 2011 from Oklahoma City University, where he was active as a student-athlete in its men’s soccer program.

Along with his academic achievement, Gang also earned NAIA All-American selection and regional offensive player of the season award in 2009. In 2010, Gang was recognized with CoSida/ESPN Academic All-American First Team for his performance on and off the field. Upon graduation he came to Indiana University to study public management at the School of Public and Environmental Affairs (SPEA).

His practical experience started as a promotion specialist at the Korean Ministry of Culture, Sport and Tourism and was further garnered as a director of youth development at Seongnam FC, which is one of the most decorated professional soccer teams in Asia.

Gang’s affiliation and interest in soccer have deep family roots. While his grandfather represented the Korean national soccer team on numerous occasions in the 1960s, his father was engaged in professional soccer until his retirement with the age of 33. Gang began as an active soccer player in Germany (where he joined 1.FC Köln’s youth team in 2000 for five seasons) and reached the professional level as he played on the side of Incheon United FC in the highest competitive soccer league in Korea.

Theme of presentation:

Volunteerism and social capital development: Development of conceptual framework to trace the improvement social capital and its broader impact.

Mario Leo

All his life Sports played a major role for Mario Leo. Being very active on the pitch in the beginning, after a crucial ligament injury more in coaching and supporting roles.

He enabled his career through the passion of sports. Communications Engineering Degree, with a focus on satellite and mobile communications he experienced life in Germany, the United Kingdom, U.S.A., Australia, Malaysia and returned back to Germany in 2004.

Working in Mobile Value Added Services Space until 2006, followed by a spell in the educational industry from 2006 to 2008 until he founded RESULT. Initially a Consulting Company, but from 2010 the platform “RESULT Sports” with its sole dedication to the evolution and services of Digital Media in Sports.

RESULT Sports is the publisher of magazine “Digital Sports Media” and host of “Digital Sports & Entertainment” Conference annually held in Berlin. Mario Leo is often invited as speaker  at events, conferences and author of Course Books for Digital Media in Sports.

Theme of presentation:

Creative Data – How Sports Organisation master the digital transformation

Abstract:

“Data is the new oil!” – this is a common marketing term we hear a lot recently. But data without meaning is not providing any value. In Sports organizations, different departments require different data to enhance and optimize their day to day work activities.

And the digital transformation, with a constant evolution means a whole new adoption of processes to unlock the full potential of all opportunities ahead!

How to approach the target audience with the right content? How to enable engagement across many different cultures? How to enable a fan journey from interest to sympathy and eventually to become a consumer? How to smartly integrate sponsor messages and product into the passionate eco system of sports?

So far the approach was department specific, but limitations are quickly identified and the entire organization needs a complete ‘disruption’ to align and enable the change to be best prepared for the future.

Data must be creative!

The digital transformation in sports organizations is a process of constant adoption and change. And applies to all departments. Implementing the right processes and work flow enables the sports organizations to focus on the key objectives, which are: be actual – be relevant – provide value!

The presentation will provide an insight into the pragmatic digital transformation process in professional sports organizations in Europe.

Katrin Freiburghaus

Katrin Freiburghaus, born 1983 in Berlin, moved to Munich in 2004 for her journalistic career entry at the online portal Sport1 and as well for studying German and Scandinavian literature.

She works there since 2005 as a freelance sports journalist. Since a few years she also appears as a playwright. Katrin Freiburghaus has two sons and writes for the “Süddeutsche Zeitung”, the “Volleyball Magazin” and the “Sportjournalist”.

Theme of presentation:

The value of values ​​in elite sports – an inventory of demand and reality

Abstract:

A young volleyball player goes to a tournament in Azerbaijan. She is a mature woman who has traveled half the world and speaks several languages. They ask her about the human rights situation in the venue – she is silent. It is understandable that she reacts like this, but it is not good.

In winter, the preliminary round groups of the declared non-political World Cup football are drawn – in the government seat of the host. In the same winter, winter athletes with Olympic rings on the chest in South Korea ride down an artificially snow-covered track, which was beaten into the forest of a nature reserve just for this purpose.

Sport should do something completely different: bridges over ditches that are too deep for everything else. A nice thought. An often summoned thought. It is in line with sustainability, fairness, tolerance, freedom, independence and equality – the core values ​​of sport – lived and transmitted by the majority of sportspeople. These values ​​are also on the flags of all those who stage sports on the big stage.

But what remains of the idealized season highlights of the mega-events? How much is value still worth when companies, associations and politics use sport? And what challenge and responsibility does this have for sports coverage?

/Katrin Freiburghaus

Axel Sierau

Axel Sierau studied sport science at German Sport University Cologne and economics at the University of Cologne. From 1995-2008 he was member of the Institute of Sport Economics and Sport Management of German Sport University Cologne. His last main focus was to organize the German Sport Economics Conferences. Since 1998 he is entrepreneur in the field of (sport-) marketing and events.

As a handball player he was also responsible for the team of Cologne Universities and with it successful in 2006 and 2009 as German Champion as well as in 2008 on third Place in European Championships in Nis/Serbia.

From 2008 to 2013 he was initiator and co-founder of enterprise “Sport Meets Charity” (CSR in sports). Since 2012 he is lecturer at Macromedia University of Applied Sciences in Cologne in the topic fields of management in economics, journalism, sports, events, fairs and conferences.

This year already for the sixth time he was responsible as organizer and speaker for the Club Manager Seminar of European Handball Federation in the time before the final4 weekend in Cologne at the beginning of June. Since April this year he is member of EHF Scientific Network Group of Specialists.

Current he is project manager and fundraiser of foundation “memory of city” in Cologne. Doing this he is developing projects with Britta Heidemann (Olympic champion in fencing) and soccer first league team 1. FC Köln.

Furthermore since June 2017 he is CEO of SportTreff cooperative. They are organizing networking events in the topic of sports and business.

Publications: “Professionalisierung im Sportmanagement“, Aachen, 1999, Hrsg.: Horch, H.-D./ Heydel, J./ Sierau, A. “Finanzierung des Sports“, Aachen, 2002, Hrsg.: Horch, H.-D./ Heydel, J./ Sierau, A. “Events im Sport. Marketing, Management, Finanzierung“, Köln, 2004, Hrsg.: Horch, H.-D./ Heydel, J./ Sierau, A.

Theme of presentation:

Investors in Germany’s Football Bundesliga: Blessing or Curse? – Empirical Evidence and Regulatory Implications

Abstract:

International football is currently experiencing a period of growth in which capital flows are accelerating enormously. The business is striving for new markets and big stars, often financed by individual and corporate investors (cf. Rohde & Breuer 2017).

Although German Football is successful from an economic perspective, apart from FC Bayern Munich, no other Bundesliga clubs seem to be competitive internationally any longer, given the lack of investor funds. Over the past few months, a controversial debate has been kindled, according to which the abolition of the ‘50 + 1 rule’ and the associated majority-eligible entry by investors have attracted the attention of both the public and of academics in the field (cf. Lopatta et al. 2014). Thus, Germany’s football community has split into two camps. Firstly, innovators regard the abolition of the ‘50 + 1 rule’ as a necessary duty, in order to ensure international marketability. In contrast, traditionalists and romantics consider investors as illegitimate, because they fear over-commercialization, a lack of integrity, and fan disenfranchisement.

Germany’s Football League (DFL) recently bowed to public pressure and has announced a general debate at its General Assembly after election of all Bundesliga clubs. The aim is to initiate a process to improve legal certainty, and to deal with further considerations regarding changed framework conditions, while maintaining the ‘50 + 1 rule’ (DFL 2018).

In our work-in-progress paper, we refer to the debate and address the following research question: How can Germany’s Bundesliga be designed from an investor-related governance perspective, in order to ensure both national and international marketability and the long-lasting football tradition? With our contribution, we propose solutions that do not exclude football innovation and tradition, and that are aimed equally at all football share- and stakeholders.

Thorsten Dum

Thorsten Dum is a Senior Lecturer at the Hochschule Macromedia, University of Applied Sciences, and the Cooperative State University Baden-Wuerttemberg (DHBW), and teaches in the fields of management and business administration.

Focusing on sports governance, marketing and sponsorship as his areas of research expertise, he regularly publishes research papers and book chapters, and presents at conferences, both at the national and international levels. He also has several years of experience as a project- and sponsoring manager in professional service firms in the event and sports marketing business.

Theme of presentation:

Investors in Germany’s Football Bundesliga: Blessing or Curse? – Empirical Evidence and Regulatory Implications

Abstract:

International football is currently experiencing a period of growth in which capital flows are accelerating enormously. The business is striving for new markets and big stars, often financed by individual and corporate investors (cf. Rohde & Breuer 2017).

Although German Football is successful from an economic perspective, apart from FC Bayern Munich, no other Bundesliga clubs seem to be competitive internationally any longer, given the lack of investor funds. Over the past few months, a controversial debate has been kindled, according to which the abolition of the ‘50 + 1 rule’ and the associated majority-eligible entry by investors have attracted the attention of both the public and of academics in the field (cf. Lopatta et al. 2014). Thus, Germany’s football community has split into two camps. Firstly, innovators regard the abolition of the ‘50 + 1 rule’ as a necessary duty, in order to ensure international marketability. In contrast, traditionalists and romantics consider investors as illegitimate, because they fear over-commercialisation, a lack of integrity, and fan disenfranchisement.

Germany’s Football League (DFL) recently bowed to public pressure and has announced a general debate at its General Assembly after election of all Bundesliga clubs. The aim is to initiate a process to improve legal certainty, and to deal with further considerations regarding changed framework conditions, while maintaining the ‘50 + 1 rule’ (DFL 2018).

In our work-in-progress paper, we refer to the debate and address the following research question: How can Germany’s Bundesliga be designed from an investor-related governance perspective, in order to ensure both national and international marketability and the long-lasting football tradition?With our contribution, we propose solutions that do not exclude football innovation and tradition, and that are aimed equally at all football share- and stakeholders.

Oliver Fritsch

Oliver Fritsch works for ZEIT ONLINE in the sports editorial office since 2008. Previously he founded the blog indirekter-freistoss.de – a press review for critical football friends, and the online portal hartplatzhelden.de – a video platform for amateur and youth football. At the ceremony for the award “Sports Journalist of the Year 2018” by the magazine “Medium Magazin” he received the 3rd place.

Theme of presentation:

Critics unwanted – How dangerous would it be to let sports do their own news reports?

Abstract:

Technological innovations promote the development of new forms of media and new ways to consume media. This concerns also the coverage of sport events that are no more just shown in classic media, but also in multiple digital formats, portals, blogs, podcasts, or streams.

These formats have made sports coverage faster, more diverse and more creative, but also more critical. In football, tactics are analyzed down to the last detail, there are daily transfer news and delicate insides seep through from the Bundesliga clubs. Political and social events are shaping sports coverage like never before. These include human rights violations in countries where major sporting events, such as football World Cups, are awarded, corruption in sports federations, state doping, terrorist attacks, rights fanfares and violence in stadiums.

It should be noted that the sport is reluctant to face its ugly sides and react thin-skinned. At the same time, there is a tendency for sport to determine its public image itself. This even goes up to the homemade coverage by the organizers.

In addition to the endeavor to regulate its legal affairs itself, the so-called association autonomy, the sport apparently also steers towards a media autonomy. This poses threats to the diversity of media coverage.

Oliver Fritsch and Fabian Reinholz want to give an insight into the ambivalent world of “controllable” sports coverage and its legal limits.

Fabian Reinholz

Fabian Reinholz has worked as a solicitor, a certified specialist attorney in the field of commercial legal protection and as partner for the Berlin office of HÄRTING solicitors. This office is specialized in the fields of media / internet, data protection, sports and events. Fabian Reinholz consults and represents clients in questions of branding, copyright, and competition law. When consulting in sports law he mainly supports his clients when it comes to marketing of athletes and sport events and he publishes works about this topic regularly. In cooperation with his colleagues he runs the online sports law blog HÄRTING.sport (www.sportsandlaw.de).

Theme of presentation:

Critics unwanted – How dangerous would it be to let sports do their own news reports?

Abstract:

Technological innovations promote the development of new forms of media and new ways to consume media. This concerns also the coverage of sport events that are no more just shown in classic media, but also in multiple digital formats, portals, blogs, podcasts, or streams.

These formats have made sports coverage faster, more diverse and more creative, but also more critical. In football, tactics are analyzed down to the last detail, there are daily transfer news and delicate insides seep through from the Bundesliga clubs. Political and social events are shaping sports coverage like never before. These include human rights violations in countries where major sporting events, such as football World Cups, are awarded, corruption in sports federations, state doping, terrorist attacks, rights fanfares and violence in stadiums.

It should be noted that the sport is reluctant to face its ugly sides and react thin-skinned. At the same time, there is a tendency for sport to determine its public image itself. This even goes up to the homemade coverage by the organizers.

In addition to the endeavor to regulate its legal affairs itself, the so-called association autonomy, the sport apparently also steers towards a media autonomy. This poses threats to the diversity of media coverage.

Oliver Fritsch and Fabian Reinholz want to give an insight into the ambivalent world of “controllable” sports coverage and its legal limits.

Dr. Lars Mortsiefer

Dr. Lars Mortsiefer is member of the board of the national anti-doping agency Germany (NADA) and there especially responsible for the law department.

He has been working for NADA since 2008, in the beginning as an in-house lawyer. Additionally, in 2009 he was also responsible for data security. Data security in anti-doping cases was also the main subject of his PhD.

In 2010, he first undertook the law department of NADA as a temporary manager, since 2011, he is the main manager of this department an also member of the NADAs board. You can find further information about NADA here. www.nada.de 

Theme of presentation:

A new chapter – How intelligence & investigations change the chores of anti-doping-work and how they protect the value of sport

Abstract:

Dr. Brody Ruihley

Dr. Brody J. Ruihley is an Assistant Professor of Sport Leadership & Management at Miami University in Oxford, Ohio (USA). Ruihley’s educational background consists of a bachelor’s degree in Communication from the University of Kentucky (2005), a master’s degree in Sport Administration from the University of Louisville (2006), and a doctorate degree in Sport Management from the University of Tennessee (2010).

Ruihley’s primary research interests lie in the areas of fantasy sport and public relations in sport. Ruihley is the co-author of “The Fantasy Sport Industry: Games Within Games (Routledge, 2014)”.

Since 2010, Ruihley has served as Communication Director on the Board of Directors for the International Association for Communication and Sport (IACS).

Theme of presentation:

“Games around the games: The value of fantasy sport and e-sport activities in a constantly changing digital climate”

Abstract:

Fantasy sport and e-sport consumption are two sport-based activities growing at alarming rates in U.S. (and global) sport culture. Defining growth in different ways, fantasy sport by participation numbers and e-sports by annual revenue, one can easily see the reach these two activities have and understand ways in which they reinforce and challenge traditional values in sport. Boasting a U.S. and Canadian industry base of 59.3 million participants, fantasy sport has grown into a sizable force, altering sport coverage and media attention (Fantasy Sports Trade Association, 2018). Major media outlets like ESPN, Yahoo!, and Fox Sports, not to mention professional sport leagues, have devoted much time, energy, creative talent, and media space to fantasy sport. For e-sport, Forbes estimates 2018 annual revenue to reach $905 million USD, a 38% increase from 2017 (Perez, 2018). Citing Newzoo, Forbes also reports that e-sports is predicted to hit the billion-dollar threshold in 2019 and potentially extend to $1.65 billion USD by 2021. These figures are primarily based on sponsorship and marketing around competition and tournaments viewed by millions around the world. For example, in the inaugural season of Overwatch league, streams of the action attracted 10 million unique viewers and “held an average audience of more than 280,000 on a per minute basis” (para. 5). This type of attention, viewing pattern, and scaled-down market segmentation is prime for sponsorship and advertisement revenue, respectively making up 40% and 19% of annual revenue.

This presentation will discuss ways in which the activities of fantasy sport and e-sport are embracing traditional sport and fandom values of knowledge, information, competition, social motives, and passionate behavior. Conversely, these activities are each challenging views of sport in their own way. Fantasy sport challenges the monogamous nature of supporting a hometown club/team, as each fantasy team is comprised of players from many clubs/teams. Fantasy sport also puts emphasis on individual performance and statistics, regardless of team strategy or performance. E-sport, as a whole, challenges what sport is, who participates, and how sport can be produced (digitally or physically). As each of these activities continues to gain momentum on the global stage, it is important to have productive and educated conversations about the contributions and ramifications each have to the world of sport.

Dr. Kenneth Cortsen

Dr. Kenneth Cortsen co-founded the Department of Sport Management at University College of Northern Denmark (UCN). In addition to its Sport Management Program with general admission criteria, UCN Sport Management collaborates with FIFPro World Players’ Union in Amsterdam and runs online sport management education for professional athletes from various European countries.

Cortsen is a Visiting Professor at University of San Francisco and DIS, Copenhagen. His Ph.D. focused on sports branding at different levels and how to improve sports branding interactions and thus how to capitalize on this process.

Cortsen does sports business research, lectures and consults for organisations in Denmark and abroad. He holds a UEFA A-license coaching certificate and is currently the Head Women’s Coach in the Danish football club Aalborg BK/AaB.

Theme of his presentation:

Development of Women’s Football – cohesion between sporting and business performance

Abstract:

The popularity of women’s football (soccer in the US) grows in Europe as a result of investments from football’s governing bodies and professional top clubs. However, women’s football does not hold the same overall brand strength as men’s football measured on various dimensions, e.g., participants, media attention, league attendance, fan engagement or strength of business models as it translates into brand equity and revenue streams.

This research looks into how a new sports product, i.e. a new football (‘Sensational 1’), can influence the brand equity of women’s football in Denmark and utilize the associated commercial opportunities. The findings from this qualitative research is held against practical development patterns from working as an elite coach in one of Denmark’s top clubs (Aalborg BK/AaB). The focus is to debate the strategies aimed at elevating women’s football in Denmark, e.g., the implementation of a ‘commission for women’s football in Denmark’ meant to build a ‘shared vision’ for the sport’s future development. These development patterns are debated in relation to the amount of participating female players, and investments in the women’s game across international borders.

In doing so, the ambition is to discuss how this development relates to factors like winning and success, passion and the business of sports, accountability and role models, brand articulation and marketability in the context of women’s football in Denmark and Europe.

Prof. Dr. Luca Rebeggiani

Luca Rebeggiani is a researcher at Fraunhofer FIT and a professor of Economics at FOM University of Applied Sciences in Düsseldorf. He received a Diploma in Economics and Business Administration and a M.A. in History and Romance Studies, both from Leibniz University of Hannover.

After working there as a lecturer and completing his PhD in 2007, he held several positions in German official statistics. His research interests include public finance, income distribution, sports and gambling economics.

He published several scientific papers and reports, including politically influential works on sports stadiums financing and on the regulation on sports betting. In 2012-2013, he was part of a FIFA-Interpol project investigating possible links between sports betting and match fixing.

Theme of his presentation:

“The curse of the winner” and the orientation of the Olympic Games – An economic inventory with recommendations for future applications of Germany

Abstract:

The debate over the economic rationality of holding major sporting events has been further boosted in recent years, with several of these mega events being particularly spectacular cases of gigantism (especially at the 2008 Beijing Olympics and Sochi 2014, but also the FIFA World Cup in Brazil 2014). It also became clear that this development towards ever higher costs increasingly discourages democracies from seeking to organize, so that the danger of making sports mega-events a “bauble” of authoritarian regimes becomes apparent.

The reasons for this are mainly in the phenomenon often referred to in the literature as the “curse of the winner” (Andreff, 2012): The auction-like application process entices the interested parties to tend to undercut costs and tend to overestimate yields. On the one hand, the systematic underestimation of the total cost is considered a general problem in the planning of major projects, with the Olympic Games being one of the most difficult events. On the other hand, in many ex-ante studies in the past, the projected earnings in the hosting of Olympic Games have been over-optimistic; in particular, the short-term effects of construction and visitor spending and their assumed multiplier effects have often been overstated, while e.g. the crowding-out effects were rather underestimated.

How can the phenomenon of the “curse of the winner” in the application and hosting of Olympic Games sustainable be overcome in the long term? How can the hosting of the games once again become a worthwhile goal for democratic societies? How can the positive impulses of the games (urban development, sports promotion) be put into perspective again in such a way that they justify the financial participation of the public sector in terms of meritorious goods?

Ph. D. Zong Zheng

Ph. D. Zong Zheng is a lecturer on sports journalism and communication with Journalism Department in Chengdu Sport University and as well a post-doctoral fellow in School of Bussiness in Sichuan University.

He did researches on ludology, sports and game culture, Chinese traditional culture, pedagogy, semiotics, narrative, and semiotics philosophy. He already published a book and there are a few in development.

Ph. D. Zong Zheng is responsible for 2014 National Publishing Fund Project “the Chinese Semiotics Series” and also for Sichuan Provincial Level Subject: “Semiotics Research on Co-textual Factors of Sport Communication”. He is a member of International Association For Semiotic Studies (IASS-AIS) and Institute of Semiotics & Media Studies. Zheng is responsible for Sichuan University, Sichuan Innovation Team “Modern Sport Communication Studies”.

He participated a few international conferences on communication, sports history and sport sciences and is the core organizer of the 1^st International Symposium on Culture & Communication Semiotics in July 2015. He was also a speaker of the 3rd International Sport Communication Conference, Chengdu (Sport Communication Research in Big Data Era) in October 2015.

Ph. D. Zong Zheng is the associate editor of International Journal of Sport Communication and Journal of Chengdu Sport University, and the peer reviewer of Journal of Chengdu Sport University.

Theme of presentation:

E-Sport in China.

Abstract:

Since the 1990s, e-sports in China have experienced more than 20 years of development, it has gone through four distinct stages of germination, growth, explosion and maturity.

China’s e-sports is not entirely dependent on the development of the market itself, but is closely related to the government guidance, policies and the response of relevant institutions, this makes China’s e-sports show a very strange development trend.

Interestingly, China’s e-sports industry mainly relies on the support and promotion of the government in the early stage, but in the course of its development, due to the intervention of another government agency, it encountered the “battle of Waterloo” and almost fell to the bottom of its career.

The academic community has always been very indifferent to e-sports. On the one hand, it has something to do with the publication system of Chinese academic papers, papers related to e-sports are hard to published in academic journals, on the other hand, academic research in video games and e-sports is at a low level, the quality of papers is generally low and it is difficult to be recognized by mainstream academic circles. All in all, the development of e-sports in China is progressing in twists and turns.

Prof. Dr. Ronald Wadsack

Prof. Dr. Wadsack studied economics at the University of Wuppertal, where he did a doctorate to motivate volunteering workers in sport clubs.

He gained a lot of experiences over the years due to working in different jobs such as: organizational consultant for health service und sports, several educational and consultant tasks in economical matters for sports. He was employed at the Führungsakademie Berlin/Cologne des DSB/DOSB. Since 2000 he is professor for the “Management of faculties for sports and sportsindustries” at the Ostfalia University of Applied Science on the campus Salzgitter (Institute for sports management).

He is teaching following bachelor subjects: “sportsmanagement” and “city and regional management”. He is also teaching “Leadership in service companies” as a masters subject. Prof. Dr. Wadsack has a big number of publications, which are about strategic management, crisis management and volunteering work in sports.

Current themes of projects: Volunteering involvement (in sports), strategic futuristic orientation of sport clubs and federations, digitalization and sport clubs and federations

Theme of presentation:

Legitimation of sports clubs and federations ans communication efforts

Abstract:

Prof. Dr. Herbert Hartmann

Prof. Dr. Herbert Hartmann is a former Professor for sport science University Darmstadt (Germany).
Main subjects of teaching and research:

• sport and education;
• historical and topical perspectives of sport development;
• quality management in organized sport;
• sport for senior citizens;
• health enhancing sport.

Involvement in organized sport:
Former vice-president of the German Gymnastic Federation (DTB) and the International Sport and Culture Association (ISCA).

He still is active in different European Networks and projects with focus on health enhancing physical activity promotion and promotion of physical activities for elderly.

Theme of his presentation:

What is the value of sport to the people – Changing values in sport from the perspective of the change within society.

Abstract:

Socio-structural changes in the 60^th and 70^th of the last century enforced a shift from a materialistic value system to a post-materialistic system. Sociologists identified in regard to general life perspectives a decrease of performance, subordination, adaptation and an increase of communication, self-determination, enjoyment of life, creativity.

On the background of the general change of values in our society also within the sport systems started a critical debate about the structures and norms of traditional competition- and elite- sports, going along with a vast variety of leisure orientated and recreational sport activities.

At the beginning of the 21^st century once again a change of values became apparent. The hedonistic values of the leisure society lose their primacy. Conservative values such as safety, solidarity or performance awareness seem to gain more importance. The effects on sport will be discussed in regard to the values of individualization, safety, health awareness and appreciation of aging.

Adriano Gomez-Bantel

Adriano Gomez-Bantel studied at the Eberhard Karls University in Tübingen and holds an Magister Artium degree in History and German philology. After his studies, he started his professional career in Public Relations, consulting international clients from different sectors in the field of strategic communications and media relations.

Currently Adriano Gomez-Bantel works as a Communications Manager at Daimler AG in the field of internal communications. Besides he is consulting companies, helping them to receive more media attention.

Academic engagements: Adriano researched/researches professional football clubs as carriers of specific identities. He is an associate member of the Centre for the Study of Football and its Communities at Manchester Metropolitan University and member of the Athens Institute for Education and Research.

Adriano combines his professional and academic experiences to create impulses in the fields of sports and communications.

Theme of his presentation:

Building communities – a decisive factor of success in professional football

Abstract

Football is one of the most popular sports worldwide. This applies to active athletes as well as people who follow the sport as spectators and supporters. Goals and trophies for the club, with which one identifies as a follower, means success – and this is also true for supporters of professional football clubs.

Sporting triumphs also mean success for the club managements. However, with the increasing commercialization of football, another success factor is becoming more and more important: successful economic activities. The fact that football clubs are at the same time carriers of certain identities and thus representatives of communities is often disregarded. However it is identities that anchor clubs in societies and make them so interesting to spectators and supporters.

Especially in these times, the club managements must reflect which groups of people form and represent the clubs and what accordingly means success for the clubs. Hierarchization and prioritization of the clubs objectives as well as the definition of their dependencies to each other provide clarity regarding the missions of the club managements. According to whether a club is a company or organizes itself through its members as a registered association, the club managements must interpret the social significance of their clubs as carriers of identities variously. Therefore objectives are hierarchized and prioritized differently.

Cultivating the organically grown club identity as a goal of the club managements could gain in importance as a third success factor in addition to the sporting and economic aspect. After all, it is the community building factor that gives football clubs a deeper meaning. Moreover the pursuit of a social mission can ultimately have positive effects on the economic and sporting missions and is thus a decisive factor of success in professional football.

Andreas Rettig

Andreas Rettig (*25.04.1963) is a German football official, who is currently working as business manager at the FC St.Pauli football club. He started his career in his hometown Leverkusen at Bayer AG, where within 1984 and 1989 he was trained to be economical assistant. Simultaneously, he finished a special course for football instructors, which helped him to later work from 1989 to 1998 for the football club Bayer 04 Leverkusen as junior manager. 1998 he started working for SC Freiburg, where he was one of the founders of the Freiburger Fußballschule. He has also worked as a business manager for 1. FC Cologne until 2005. 2006 he started to work as business manager of FC Augsburg for 6 years, after which he switched to be the manager of the German Football League. In September 2015 Rettig started to work for the Hamburg football club FC St. Pauli. He has also been a member of the German football association and the German Football League.

Theme of presentation:

Values of Sport

Abstract:

Prof. Dr. Dr.h.c.mult. Hans Lenk

Prof. Dr. Dr. h.c.mult. Hans Lenk is a former Prof. (em.) of philosophy, worked as a full Professor at the University of Karlsruhe (now Karlsruhe Institute of Technology, KIT) from 1969-2003 (now Emeritus).

He started his academic career by studying Mathematics, Philosophy and Sport Science at the University of Freiburg, 1955-, and, 1957-, at the University of Kiel where he added also sociology and psychology to his interests. After that, he joined advanced studies in cybernetics at the TU Berlin.

Prof. Dr. Hans Lenk became a full Professor at Karlsruhe Univ. 1969, took the position of the Dean of the School of Humanities and Social Sciences from 1973-5. From 1993-2006 he was in charge of the Dean at the European Faculty (now European Academy) of Land Use and Development, Strasbourg (now Zürich).

During his career he took several international positions like visiting and hon. professorships in Argentina, Austria, Brazil, Chile, Hungary, India, Japan, Norway, Russia, Switzerland, Venezuela and the United States, incl. U. of Illinois 1973, U of Massachusetts 1976, TCU, Texas, 1987.
President of the German Philosophical Society 1991-3, of bilateral Philosophical
Societies with Argentina, Chile, Hungary (-2005), Rumania, and the German-Russian
Society of the Philosophy of Science and Technology.

Prof. Dr. Lenk was a founding member, 1972, and President (1980-1) of the Philosophie Society for the Study of Sport, Internat Olympiad Union 1980-91, Europ. Forum Baden 1980-.

Beyond other positions he was a member of the German UNESO Commission 1983-91, German Olympic Committee (NOC) -1993. Steering Committee member of FISP (International Fed. of Philos. Societies) 1994-2008, FISP Vice President 1998-2003. Member of the International Academy for the Philosophy of the Sciences 1995-, the Internat. Academy for Philosophy 2010-, and the International Institute of Philosophy/Paris (I.I.P.) 1994-. President of this World Academy of Philosophers 2005-8. – Now, 2008-, h/ Honorary President of the I.I.P. – Member of the Russian Academy of Science 2003- and hon. member of the Philosophy Section of the Romanian Academy 2001, World Academy of Letters 2005.

He received 8 honorary doctor degrees (Dr. h.c.) in Argentina, Hungary, Russia, Germany (Cologne). Advanced honorary degree Doctor Scientiarium Philosophicarum at U. of Pécs/Hungary 1994. Hon. Member of the Internat. Olympic Academy, German Rowing Fed., div. rowing clubs. Silver Laurel by the President of Germany 1959 and 1960. Scientific Diem Medal (DSB) 1962. Distinguished Scholar Award of the International Assoc. for the Philosophy of Sport 1995, Noel Baker Research Prize (UNESCO) 1978, Outstanding Academic Book Award (Assoc. of College and Research Libraries, USA) 1979, “Outstanding Scholar”, “Internat, man of the year”, Lifetime Achievement Award (IBC/Cambridge, UK 2000-3), “Man of the year 2000”, Hall of Fame (ABI/USA 2002), International Plato Award 2010, Ethics Prize of DOSB (German Sports Federation) 2010. Great Cross of Merit of the Federal Republic of Germany 2005 awarded by Germany’s president.

As an athlete he achieved 4 German and European Championships in rowing (4-, 8+) 1958-60, Olympic Gold Medalist in the eight oar crew (8+) 1960 (Rome Olympics). As cofounder and co-coach several German and one World Championship (8+, 1966).

Prof. Dr. Hans Lenk is an author of over 2500 articles and 135 books, incl. in Engl., a.o., Save Olympic Spirit 2012, Comparative and Intercultural Philosophy (ed.) 2009, Land Development Strategies (co-ed.) 2009, Global TechnoScience and Responsibility 2007, Kant Today (ed.) 2006, Ethics Facing Globalization (co-ed.) 2006, Grasping Reality 2003, Advances and Problems in the Philosophy of Technology (co-ed. 1997 US) 2001, Epistemological Issues in Classical Chinese Philosophy (co-ed.) 1993, Social Philosophy of Athletics 1979, Team Dynamics 1977. (Translations of books/articles in 15 languages.)

His academic specializations: epistemology, methodology and philosophy of science, incl. social sciences and technology, Systems theory, neurosciences, anthropology, theoretical sociology, action theory, psychology of motivation and group dynamics, moral philosophy and applied ethics, sport science and philosophy of sport.

Theme of presentation:

Values in Top Level Sports.

Abstract:
Values ​​are standardized, culturally educated and historically “grown” as well as socially valued guiding principles (normative “interpretation constructs”). Sport is an exemplary area for value engagement and value fulfillment as well as value realization through voluntarily provided own contribution. Personal contribution is considered an important value in sports – especially in competitive sports.

Currently, the media publishing, distribution and communication, the performance presentation and the corresponding staging (staging value!) Of super-competitions, increasingly characterized the high performance and elite sports. This leads not only for economic reasons, but also from the fascinating “omnipresence” of the high-level competitions (Olympia, world championships, country fights) to the medial, world-wide own world of the sporty presentation, which threatens to impose the competitions, spectator expectations and athletes more and more: This has significant advances for the economic exploitation of sports and their public attractiveness in terms of further commercialization, economization and media domination.

Sport also has its own basic and educational values. As always, the fundamental justification of sportive self-employment lies in the development of personal development, education, and small-group development and promotion, including role models. These are important social values, on which our society depends, as it can not enforce them institutionally and ignores them in the mentioned staging and show. Values ​​education is done by self-activity and self-commitment, by practicing regular discussion and fairness, by accepting responsibility – and all especially in a team.

Prof. Dr. Simon Chadwick

Prof. Dr. Simon Chadwick is a Professor of Sports Enterprise at Salford University, Manchester in the UK, where he is also a member of the Centre for Sports Business.

His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, and Thunderbird International Business Review. He has published fifteen books on sport and is a sport business columnist both for The Conversation and for the International Centre for Sport Security’s journal.

Among his consultancy activities, Prof. Dr. Chadwick has worked with numerous organisations involved in sport including Adidas, FC Barcelona and the Chinese Football Association. Prof. Dr. Chadwick’s views on sport are regularly covered by the media – he has been quoted in publications across the world including in the Wall Street Journal, Forbes, the Financial Times, The Economist and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, and CCTV.

Theme of presentation:

Measuring the unmeasureable? The global sports economy, impact and the influence of Asia

Abstract:

Over the last two decades, there have been profound economic and geopolitical changes. This has resulted in an eastward shift in the global balance of power, with countries from across Asia becoming increasingly affluent and influential.

Such changes have become evident in sport too, the industry reflecting the growing strength of Asian nations. These nations now commonly host sport mega-events, invest in sport properties (both at home and abroad), and adopt wide-ranging strategies for the development of their sport sectors.

As a consequence, countries such as China, Singapore, Qatar and Saudi Arabia are now prominent members of the sport landscape.

The rise of Asia in sport has been characterised by several notable features, perhaps most significantly the role played by states and governments in promoting policy and investment. In turn, there are several reasons for such an interventionist stance. Sport has been adopted as a driver of industrial activity; however, Asian countries also believe there is a broader value attributable to an investment in sport.

Hence, sport is linked to Asian notions of soft power, diplomacy and nation branding; it is also used as a means through which to build networks of power and influence, especially connected to the acquisition of strategic resources; and sport is a powerful instrument for achieving socio-cultural and health goals.

In adopting such dynamic, proactive sport policies and strategies, Asian countries are consequently changing the fundamental nature of sport across the world. For instance, significant expenditure in European football has influenced player transfer values and challenged established governance mechanisms. In addition, sport elsewhere in the world is being exposed to Asian state interventions that are often counter to existing models of organisation.

As such, the sport industry currently appears to be in a state of transition, with Asian countries now challenging the previous dominance of European and North American nations in policy, strategy, economic and political terms.

In this presentation, the background to Asian sport’s rise will be examined, as will the characteristics and features of what appears to be a fast emerging Asian model of sport. Thereafter, the presentation will analyse the consequences of a changing global sports landscape, particularly in terms of its consequences for European sport. The presentation will conclude by considering the future of sport, both in an Asian and non-Asian context.

Prof. Dr. Markus Breuer

Prof. Dr. Markus Breuer studied business administration, economics and international tax law in Braunschweig, Chemnitz and Hamburg.

Since 2014 he is a professor at SRH University Heidelberg and currently program director of the master program “International Management and Leadership”. His latest publications cover among others the “Palgrave Handbook on the Economics of Manipulation in Sport”.

Theme of presentation: 

Corruption of the allocation of main sport events: Analyzing the example of FIFA

Abstract:

Despite its growing economic success, measured, for example, in the turnover figures of the Bundesliga or the attendance figures of major sporting events, professional sports is currently facing important challenges. Doping, in popular as well as elite sports, and the combination of politics and sport represent only two problem areas. In addition, major sporting events, above all the FIFA World Cup and the Olympic Games and the associated awarding practice, are in the focus of public interest (see e.g. FAZ 2018; Welt, 2017).

The present article examines the extent to which the recent corruption scandals are about the misconduct of individual persons and to what extent the structures of the associations can be the cause. For reasons of simplification, the analysis focuses on FIFA and the FIFA World Cup.

Mogens Kirkeby

President of the International Sport and Culture Association (ISCA) since 2007, but been engaged in the development of ISCA since 1998. Prior to this Mogens Kirkeby was employed at the Danish Red Cross Society. (Campaign, Fundraising and HR). Mogens Kirkeby holds a Master of Science in Sport, Organizational Development and Sport Policies and a degree in Social Science and International Politics.

The main tasks as President is political leadership and management of ISCA and to represent ISCA towards various international institutions such and European Commission, European Parliament and Council of Europe.
He has served in several expert groups of the European Commission and the Council of Europe and given lectures and presentations to a variety of audiences across the globe.

Other positions and engagements:
2009 – 2011 Chairman of the Steering Board of the International Platform for Sport and Development. www.sportanddev.org

2004 – → Member of the Program committee of the media and journalist network Play the Game. www.playthegame.org

2007 – → Member of the European Platform for Action on Diet, Physical Activity and Health (DG Health and Consumers) http://ec.europa.eu/health/ph_determinants/life_style/nutrition/platform/platform_en.htm

2007 – 2008 Sport sector expert on report SHARING DIVERSITY: National Approaches to Intercultural Dialogue in Europe. www.interculturaldialogue.eu

2013 – → Board Member of the Danish Sport for All organization DGI http://www.dgi.dk/English.aspx

2014 – → Board Member of the Danish Outdoor Council http://www.friluftsraadet.dk/indhold/english.aspx

Theme of presentation:

The need of values as framework and praxis as content

Abstract:

Most sport organizations are historically founded on ideological values and the rights of the civil society. The values and ideology have been strong and very important for the sport organisations and its leaders. So strong that some leaders were ready to go to prison to defending these rights and ideas.

The last couple of decades many sport organisations have found themselves in a complex market with multiple external expectations and demands. These demands and expectations comes from members, individual citizens and as well public institutions and the state. This creates the dilemmas for the sport organisations of operating between the traditional ideological based values and being a service provider in an open market. It creates the dilemma of who to serve and with which services and products.

Sport organisations might find themselves in an identity crisis standing on the brink of being a simple civil society based version of the private commercial providers in the free market. In this situation there is a need for decisions and execution of a precise mission and brand where the organiastion is able to answer the big WHY!

As a starting point sport organisations can try to answer the very simple questions about their activities such as:

Are your health promotion concepts and activities a market oriented supply for citizens, public demands and expectations or is it clearly based on the organisations values and philosophy?

Are your E-sport initiatives value based or is it simply an effort to get a share of the access to an attractive young target group?

Defining the values and brand within important civil society organisations are crucial elements of the integrity of the civil society movement. It is important for local perspectives and maybe – more than ever – important in a national and international perspective, if we believe that civil society also in the future is one of important elements of the democratic societies.

Dr. Juha Yoon

Dr. Juha Yoon has scholarly interests within the field of sport management, including such areas as communication and social networks. Her research line is focused on quantitative and qualitative analyses of media utilization as a marketing strategy and online social networks within mega sport events.

Dr. Yoon’s current work examines social media interactions between stakeholders and the Youth Olympic Games and Olympic Games. She has extensive training in research (e.g., research methods and data analysis in sport, statistical methods for networks) and in addition to publishing her research she has given over a dozen scholarly presentations around the world (e.g., Norway, Hungary, England, Russia).

Dr. Juha Yoon has more than eight years of pedagogical experience, beginning with her teaching career as a snowboarding instructor in 2007. She has also taught a variety of other sports, such as gymnastics, group exercises, and yoga. At Indiana University-Bloomington (IUB) she taught her own courses (Introduction to Sport Communication, Introduction to Sport Management, Managing the Sport Enterprise, Principles of Management in the Sport Industry) and worked as a teaching assistant in a number of sport management classes.

This work has enabled her to learn pedagogical practices for classes of various sizes (i.e., few students to over 200 students), levels (i.e., 200-to-400 level classes), platforms (i.e., in-class and online), and sport topics (e.g., agency management, communication, law, enterprise, sociology, international management).

Dr. Yoon holds a master’s in sport management from IUB and an undergraduate degree in physical education and business administration from Seoul Women’s University (SWU). While at SWU, Dr. Yoon was an aerobic gymnast, eventually advancing to team captain. During her career as a collegiate varsity athlete, her team placed first nationally two times. In addition to her academic and athletic background, Dr. Yoon does have two years of work experience in the sport industry and is professionally certified to teach yoga, aerobics, and snowboarding.

Theme of presentation (in cooperation with Dr. Gang):

The application of network analysis to organizational communication in sport

Patron: Senator for Interior Affairs and Sports, Andy Grote

Andy Grote is the Senator for Interior Affairs and Sports at the Free and Hanseatic City of Hamburg

• 1968 born in Erpen
• 1974-1978 Primary school in Büsum
• 1978-1987 North Sea high school Büsum
• 1987-1989 Two-year service Bundesmarine, destroyer “Hessen”, Wilhelmshaven
• 1990-1996 Study of Law, University of Hamburg
• 1997-1999 Legal representative office in Hamburg and Washington D.C.
• 2000-2001 Scientific Advisor for Federal and European Affairs, Building Authority of the Free and Hanseatic City of Hamburg,
• Member of the Hamburgische Bürgerschaft, twice directly elected in the constituency 1 (Hamburg-Mitte)
• 2002-2008 Member of Hamburg-Mitte district council
• 2002-2012 Attorneys at law
• 2004-2008 Chairman of the SPD parliamentary group in the district council
• 2012-2016 District Manager Hamburg-Mitte
• since 20. January 2016 Senator of the Behörde für Inneres und Sport

State Council Christoph Holstein

• born in November 1963
• 1993-1998 Journalist, Schleswig-Holsteinischer Zeitungsverlag
• 1998- 2001 Spokesperson; Ministry of Interior and Sports
• 2001- 2004 Spokesperson, Social Democratic Party (SPD), Hamburg
• 2004- 2011 Spokesperson, SPD-Bürgerschaftsfraktion (regional parliament), Hamburg
• 2011- 2015 Spokesperson; Senat of the Free an Hanseatic City of Hamburg; and Head of Mediadepartment
• since April 17^th 2015 State Secretary of Sports; Ministry of the Interior and Sports; Hamburg